Comments on: Big Deal: Nielsen replaces the Page View with Time on Site http://www.metafluence.com/big-deal-nielsen-replaces-the-page-view-with-time-on-site/ This is beyond marketing, it is manipulation Thu, 11 Mar 2010 08:40:59 +0000 http://wordpress.org/?v=2.6.2 By: Justin http://www.metafluence.com/big-deal-nielsen-replaces-the-page-view-with-time-on-site/#comment-13472 Justin Fri, 13 Jul 2007 16:23:29 +0000 http://www.metafluence.com/big-deal-nielsen-replaces-the-page-view-with-time-on-site#comment-13472 <blockquote>the point is the branding and the message has had two minutes to get through to me</blockquote> I agree. Selling on the value of exposure has been the basis of advertising for over a hundred years. Not that their isn't room for new concepts, but branding has been successful and will continue to be for some time.

the point is the branding and the message has had two minutes to get through to me

I agree. Selling on the value of exposure has been the basis of advertising for over a hundred years. Not that their isn’t room for new concepts, but branding has been successful and will continue to be for some time.

]]> By: Aaron :: miLienzo.com http://www.metafluence.com/big-deal-nielsen-replaces-the-page-view-with-time-on-site/#comment-13465 Aaron :: miLienzo.com Fri, 13 Jul 2007 13:24:55 +0000 http://www.metafluence.com/big-deal-nielsen-replaces-the-page-view-with-time-on-site#comment-13465 I'm no expert on internet marketing but the move seems to make a lot of sense to me. If I spend two minutes on a page I'm exposed to that advert for two minutes - whether I click on it or not is not the point in this equation, the point is the branding and the message has had two minutes to get through to me. Other metrics such as PR and Alexa Rank will still play their part. For instance a 30 second advert on Sky One at peak time will cost a lot more than a 30 second advert on Men and Motors channel at 3am. I’m no expert on internet marketing but the move seems to make a lot of sense to me. If I spend two minutes on a page I’m exposed to that advert for two minutes - whether I click on it or not is not the point in this equation, the point is the branding and the message has had two minutes to get through to me.

Other metrics such as PR and Alexa Rank will still play their part. For instance a 30 second advert on Sky One at peak time will cost a lot more than a 30 second advert on Men and Motors channel at 3am.

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