Advertisers have been aware for some time that a mixture of media increases the effectiveness of a campaign. It’s also relatively old news that an advertiser will see better results if the messages are connected across media. The industry has referred to this technique as Integrated Marketing Communications. A recently released media consumption study has [...]
Metafluence is my blog that focuses on graphic and web design, Internet strategy, web development business practices, and industry points of interest. I continue loading the admin of my Wordpress blog day in and day out because I like connecting with people. It also gives me warm fuzzies to post on here because I know I learned about web development by reading other people's blogs. If you read something on here that you like, feel free to leave me a comment, ask me a question, and/or introduce yourself. If you need some help formulating a strategy for your website or defining a project before hiring professional web development company, I am available for strategic Internet consulting.
